"Honestly, a little pricey for a pillow, but it is good quality and bound to last a long time so there are no regrets. But the real reason I bought this is that it is just so cute and matched my daughter's pink/orange room. She's only 10 months old so it's not on her crib and she doesn't pay much attention to it yet, but it is so soft and cuddly that I expect she will eventually pick it up and want to snuggle with it. The other thing I want to mention is that this is produced by BlaBla, a mom-owned company friendly to Fair Trade practices and which employs Peruvian artisans who use natural fibers, so I feel the higher price is justified."